Increasing traffic flow towards any particular website has become more and more difficult in recent years – especially when first starting out – and this has resulted in ever more site owners turning towards SEO companies. Using software developed by SEO (Search Engine Optimisation) companies, you can improve the ranking of your site in various SERPS (Search Engine Results Pages), thus avoiding the need to pay the search engine provider in order to place your website higher up the rankings. The SEO software enables users to take advantage of many different features, all designed to utilise the best strategies available in order to improve the search relevance of a website.
Many marketing teams use SEO software as do SEO specialists in order to identify any key areas which could be improved upon, thus helping produce higher rankings on various search engines such as Bing, Yahoo and of course Google.
SEO software must offer website owners at least one of the following: Keyword research; SEO audits; Content Optimisation; Rank Tracking; Link Building.
Keyword Research allows website owners to identify possible alternative search terms as well as volumes for those search terms. SEO auditing tools enable the user to obtain a detailed report of the ‘health’ of their SEO and steps to take in order to improve matters. The products identify any technical issues which may need resolved or any content-based concerns needing to be addressed. Suggestions will be made with regard to how problems can be resolved, especially issues which directly affect search engine ranking. Link Building tools give the user a facility which can improve a site’s off-page SEO by identifying new opportunities for adding links and monitoring all backlinks. Rank Tracking tools help monitor the SERPS performance of a website for any given keywords.
There are some SEO software tools which offer features such as local SEO, this helping website owners track rankings on the local search engines and find the higher-ranking local keywords. Other SEO software tools offer the user paid search optimisation products for example PPC (pay per click), ad placement and conversion metrics.
Here we take a look at some of the leading SEO Software Platforms which stand out from the crowd. There is absolutely no need to try them all out, simply figure out which best suits the need of your business.
SEMrush are a market leader in the world of SEO with their platform being utilised by around 5 million marketing professionals and in excess of 1000 major worldwide media outlets. SEMrush are a content marketing and online visibility management SaaS platform that gives website owners a chance to fully optimise their online presence and visibility in every key channel. The software itself includes integration with Google, data for over 140 different countries, task management platforms and 40 software tools. Digital marketing teams would be hard pushed to find anything better than this must-have software and new users can try it out for FREE thanks to a seven-day free trial..
You can enjoy a seven-day FREE trial with SEMrush now.
SE Ranking provides users with all-inclusive software including relevant tools for successfully completing any online marketing projects. This platform is very much geared towards agencies, SEO professionals and smaller businesses, the software itself providing many different tools for website audit, keyword suggestion/grouping, keyword position tracking, backlink monitoring, keyword research, competitor analysis and much more. This platform also offers the user some useful additional features which include Social Media Management and White Label.
Moz Pro may not be the cheapest platform around but a subscription includes a wealth of features including Campaign Site Tracking Access, this enabling you to find the health of your website as well as how keyword performance and link building can impact your site’s SEO success rating. Research Tools help you analyse the efforts of your competitors as well as provide you with the opportunity to improve link building outreach. You will also find a wealth of resources for inbound marketing and learning about SEO. Moz Pro is available on a 31-day trial for FREE!
Ahref’s platform provides the user with a set of tools that helps in virtually every conceivable aspect of content marketing, these including: Link Building, finding the best and strongest backlink options in your particular niche; Competitor Research, keep abreast of your main competitors’ PPC/organic keywords and backlink strategies; Keyword Research, getting the best relevant keyword ideas; Rank Tracking, up-to-date tracking for your search rankings plus those of your competitors.Website Audit, discover any issues that your website has regarding SEO and learn how to resolves any such issues; Content Research, find what is the more popular content for a chosen topic and discover some great ideas for improving your own content. Ahrefs can provide their users with the best accuracy and data thanks to their huge database which consists of nearly 190 billion indexed pages and 7 billion keywords.